# Scott King

> Sydney-based Digital & AI Executive. CXO Growth & Innovation Principal at Adobe Asia Pacific & Japan, Founder of SCANPIRE.com, and Co-founder of Accordant (acquired by Dentsu Aegis Network in 2017). Nearly 30 years of commercial experience leading enterprise digital transformation, AI go-to-market strategy, and customer experience programs across the Asia Pacific region.

## Current Roles

- **Adobe** - CXO Growth & Innovation Principal, JAPAC (2022 - Present). Designated AI Subject Matter Expert across Asia Pacific & Japan within Adobe's Digital Strategy Group.
- **SCANPIRE.com** - Founder & CEO (2025 - Present). Generative Engine Optimisation (GEO) and AI Readiness B2B SaaS platform spanning 850 AI compatibility tests.

## Profile

- Location: Sydney, NSW, Australia
- Region of operation: Asia Pacific & Japan (JAPAC)
- Profile URL: https://scottking.au/
- LinkedIn: https://www.linkedin.com/in/scottkingy/
- Company: https://scanpire.com/
- Full structured profile: /llms-full.txt

## Selected Career Highlights

- Co-founded Accordant in 2014; grew to ~100 specialists; acquired by Dentsu Aegis Network 2017; full earn-out 2021.
- Senior Vice President, Enterprise Solutions at Merkle (Dentsu Group) 2020-2021, leading ~300 reports and circa USD $300M P&L across APAC.
- Adobe Solution Specialist 2011-2014, the first dedicated Solution Specialist at Adobe APAC, drove 120% YoY growth.
- Awarded Adobe Experience Cloud Partner of the Year (2018, 2019, 2021) and multiple Adobe World-First specialised partner accreditations.
- Earlier roles include Reborn Agency, Viocorp/Viostream, Havas Digital, Sony PlayStation (contract), Skype/Kazaa, PGi, and Selenium Interactive.

## Areas of Expertise

- Artificial Intelligence (AI) and Large Language Models (LLM)
- Agentic AI Development and Agentic Automation
- Generative Engine Optimisation (GEO), AEO, AiSEO
- Enterprise B2B software commercial strategy
- AI go-to-market development and enablement
- Partner and alliance GTM
- Sales forecasting and pipeline governance
- Executive and C-suite strategic engagement
- Services business building (1 to 100)
- Start-up ventures, leadership, and ownership
- Digital strategy and digital marketing

## Key Sections

- [About](https://scottking.au/#about): Personal narrative and professional philosophy.
- [Professional Experience](https://scottking.au/#experience): Detailed career timeline 1994 to present.
- [SCANPIRE.com](https://scottking.au/#scanpire): Latest founder venture - GEO and AI readiness platform.
- [Accreditations & Certifications](https://scottking.au/#competencies): Adobe, Microsoft, Google certifications and core competencies.
- [Publications & Thought Leadership](https://scottking.au/#leadership): Industry research, exclusive interviews, and reports.
- [Honors & Awards](https://scottking.au/#awards): Adobe Partner of the Year, Microsoft Rising Star, multiple world-firsts.