SK.

Digital & AI Executive

Scott
King

AI Business Technology FounderCXO, Growth & Innovation Principal, Adobe - Digital Strategy Group

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Passionate digital strategist and technical founder nearing thirty years of commercial experience, currently serving as CXO Growth & Innovation Principal for Asia Pacific at Adobe.

AI business founder, digital strategist and technology evangelist nearing 30 years of commercial experience and dedication to transforming enterprise customer experiences across the Asia Pacific region.

Today, I work for the world's premier creative and digital experience company, Adobe, heading up the Growth and Innovation practice for Asia Pacific within Adobe's Digital Strategy Group.

Pursuing my passions, I've built Scanpire, AI Readiness GEO Scanner, CodexMira, an AI-assisted exploration of historical wonders and geo-mapping, and CX Craze, an evidence-first customer experience auditing platform.

In 2014, I founded the customer experience consultancy Accordant, establishing it as Adobe's premier independent services provider in the Asia-Pacific region and earning recognition as the most certified and specialised partner in the world.

After growing the business to some 100 specialists, Accordant became wholly owned by the global advertising network Dentsu. Here I took the role of VP, Enterprise Solutions - amalgamating Accordant and Isobar brands, and launching the APAC expansion of the global consultancy, Merkle.

Portrait of Scott King
Sydney · AU
Scott King
2026
I take pride in working with the best businesses and teams in the world, surrounding myself with great people from whom to learn and be inspired - while having a bit of fun along the way.
- Scott King
Projects

Latest Ventures

Scanpire.

An integrated suite of AI-driven scanners that measure how ready your digital estate really is for the AI era.

Scanpire evaluates digital properties for GEO, AEO, AiSEO, SEO, accessibility, and omni-channel compatibility - synthesising a website's total AI readiness score with custom recommendations and a prioritised remediation roadmap. Founder, owner, operator, developer.

Visit Scanpire.com (opens in a new tab)
AI Content Preferencing
Can AI use your content?
AI Technical Compatibility
Can AI understand your content?
Agentic Interoperability
Can AI interact with your site?
AI Channel & Device Delivery
Can AI deliver your content?
GEO, LLMO & More
Generative Engine Optimization, Answer Engine Optimization and LLM Optimization
Competitor AI Benchmarking
Your AI readiness compared to competitors
B2B SaaS · AI Readiness

CodexMira.

Explore time’s wonders through AI and geo-mapping.

An interactive exploration of historical wonders, combining AI and multispectral geo-mapping. Discover sites by civilisation and era, explore timelines, and use an AI historical guide to uncover context and connections.

Visit codexmira.com (opens in a new tab)
AI · History & Discovery

CX Craze.

Evidence-first customer experience audits.

Start with a website URL, define the journey and audience, then evaluate experiences using simulated personas across configured channels. Inspect scored reports, traceable findings, journey replays and recommendations that complement traditional research.

Visit cxcraze.com (opens in a new tab)
AI · Customer Experience

QR 4 Change.

Transforming lives through direct, transparent giving.

QR For Change connects Australians directly with people experiencing homelessness, enabling safe, transparent donations that make an immediate impact. Everyone deserves dignity, support, and a pathway to stability. Small acts. Big change.

How it works

  1. Charity workers verify people experiencing homelessness and create their profiles.
  2. Recipients receive a unique QR code they can share with potential donors.
  3. Donors scan the QR code, read the recipient’s story, and contribute directly.
  4. Funds are securely transferred to partner charities who support each recipient.
Transparency
Every donation is tracked and visible, so donors can see where their money goes and the impact it creates.
Dignity
Honouring each recipient’s story and humanity, creating connections that restore hope and self-worth.
Impact
Direct giving through partner charities creates immediate support for people experiencing homelessness.
Verified recipients
Charity workers verify recipients and create profiles that share their stories.
Social Impact · Transparent Giving

Adobe - Navigating the AI (r)evolution & digital future-readiness

As AI transforms consumer expectations, behaviours and business operations, a critical first-mover window is emerging.

This publication explores how organisations can prepare for an increasingly AI-mediated world.

Open PDF in a new tab
AI-ready experiences
Designing for humans and autonomous AI agents
Industry impact
Financial services, travel and retail
Best practice
GEO, SEO, accessibility and technical performance
Personalisation & creativity
Generative content and omnichannel experiences
Roadmaps & frameworks
AI-readiness planning and measurement
22-page publication
Read the Adobe and Monks report on this page
Adobe & Monks · September 2026
More Projects

Building with AI.

Concurrent Project · 2025

JSONwizz.

A leading multi-modal data editor and visualisation tool - making data fast, easy and accessible across every common format.

JSONwizz combines advanced data controls, structural editing and live schema visualisations with auto-conversion between the most common data formats - including JSON, XML, CSV, YAML, ProtoBuf and MessagePack. Built for engineers, analysts and data teams who need to inspect, transform and ship data without leaving the browser.

JSON
Structured object notation
XML
Hierarchical markup data
CSV
Tabular delimited values
YAML
Human-readable config
ProtoBuf
Binary schema encoding
MsgPack
Compact binary serialisation
Data Tooling · Multi-format
Featured Writing

Publications & Thought Leadership

01
Adobe22-page PDF

Navigating the AI (r)evolution & digital future-readiness

As AI transforms consumer expectations, behaviours and business operations, a critical first-mover window is emerging. This publication explores how organisations can prepare for an increasingly AI-mediated world.

Published as Navigating the AI-driven web: Your path to future-readiness, this Adobe and Monks report considers digital experiences for both humans and autonomous AI agents.

  • AI-ready experiences. LLM-driven acquisition, emerging AI devices and channels, and experiences designed for humans and agents.
  • Industry impact. AI-mediated discovery and engagement in financial services, travel and retail, with lessons for other sectors.
  • Organisational best practice. GEO alongside SEO, accessibility, semantic structure and technical performance.
  • Personalisation and creativity. Generative content supply chains, omnichannel personalisation and brand visibility in conversational interfaces.
  • Roadmaps and frameworks. An AI-readiness roadmap and metrics for measuring, forecasting and attributing business performance.
  • Future-readiness. Ideas and actions to help organisations respond to changing consumer behaviour and AI adoption.
Open PDF in a new tabDownload PDF
08

CIOs face fresh watershed in the age of AI

Australian Financial ReviewJul 2025
21

2024 Digital Trends Transforming the Financial Services Landscape

Econsultancy2024

Professional Experience

2025 – Present

Founder & CEO

Scanpire.com
Concurrent founder role · B2B SaaS for Generative Engine Optimisation (GEO) & AI Readiness
  • AI SaaS product. Founded an integrated suite of AI-driven scanners that evaluate digital properties for GEO, AEO, AiSEO, SEO, Accessibility, and Omni-Channel compatibility - synthesising a website's total AI readiness score with custom recommendations and remediation steps.
  • End-to-end commercial ownership. Own product, GTM, pricing, and unit economics - giving current, hands-on practitioner-level fluency with AI product development and modern SaaS go-to-market motions.

SCANPIRE.com provides the definitive AI Readiness assessment, analysing your website across 850 critical AI compatibility tests - covering Agentic Interoperability, AI Content & Citation, AI Technical Context, AI Devices & Channels, Competitor AI Benchmarking and Industry AI Analysis.

2022 – Present

CXO, Growth & Innovation Principal, JAPAC

Adobe
Digital Strategy Group · Designated AI Subject Matter Expert across Asia Pacific & Japan
  • Regional GTM partnership. Lead Growth & Innovation within Adobe's Digital Strategy Group across JAPAC - developing sales velocity within priority verticals and driving value realisation through AI and digital transformation at industrial scale.
  • Top-50 account leadership. Lead strategic conversations across Asia Pacific's top-50 enterprise accounts; contributed to the record-setting, APAC largest Adobe deal.
  • Executive workshops. Translate complex AI capabilities into executive value propositions; facilitate C-suite strategic workshops on AI Readiness and Content Supply Chain.
  • Sales enablement at scale. Deliver field enablement as a trainer supporting Sales Operations programs - Launchpad, Accelerate, Catalyst, and Sales Kick-Off - extending the same enablement into Adobe's partner ecosystem.
  • Flagship publications. Contribute to Adobe's flagship regional research including the APAC AI & Digital Trends Report 2025; support journalist briefs and exclusive media features.
  • External thought leadership. Represent Adobe at premier industry events including SXSW, Australian Computer Society, Adobe Summit, and Tech Leaders events across the region.

I lead Adobe's Growth & Innovation function across Asia Pacific, with a focus on developing sales velocity within sector verticals of opportunity, and driving value realisation with transformational AI innovation at industrial scale.

2020 – 2022

Senior Vice President, Enterprise Solutions

Merkle (Dentsu Group)
APAC Enterprise Solutions practice, post-integration of Accordant into Isobar / Merkle
  • P&L scale. Led a unified practice of approximately 300 people and circa USD $300M P&L spanning data, platforms, creative innovation, and customer experience.
  • Holistic delivery model. Unified creative, marketing, data, and development into a single digital transformation delivery capability, enabling clients to pioneer the next wave of data-driven customer experience.
  • Regional executive leadership. Member of the Dentsu APAC Executive Leadership Team - contributing to regional commercial operations and key deliverables aligned to the Dentsu Board's strategic initiatives.
  • Post-integration commercial design. Redesigned territory and account coverage, variable compensation and incentive plans, and forecast / pipeline governance across the newly unified APAC practice - harmonising a 300-person commercial operating model.
  • Integrated GTM & growth strategy. Developed and implemented market plans, new practice development, and growth initiatives using Salesforce, MS Dynamics, and Power BI as the commercial system of record.

After co-founding Accordant in 2014 and the subsequent acquisition by Dentsu in 2017, we integrated the Accordant business into global leading agency group, Merkle, at which point I took on a new role as Vice President, Enterprise Solutions.

2014 – 2020

Founder & Chief Operating Officer

Accordant Isobar (Dentsu Aegis Network)
Founded, scaled, and exited a specialist Adobe services business · Acquired 2017, full earnout realised 2021
  • Business founder to exit. Grew my start-up to approximately 100 specialists across Australia, New Zealand, and regional APAC - acquired by Dentsu Aegis Network in 2017; drove integration into Isobar / Merkle in 2021.
  • Commercial operating system. As COO, owned territory and account coverage design, practice-level revenue targets, variable compensation and commission plans, sales forecasting and pipeline governance, and the CRM stack across successive years of 3×+ growth.
  • Market planning & practice development. Led market planning, opportunity identification, new practice development, organisational planning, and team orchestration - scaling capability footprint and pricing model in lock-step with revenue.
  • Adobe alliance leadership. Established Accordant as Adobe's premier services partner in Asia Pacific and Adobe's own digital agency of record - providing outsourced services for Adobe.com; most certified and specialised Adobe partner in the world.
  • Adobe Partner of the Year. 2018, 2019, and 2021 (Experience Cloud); Customer Experience Partner of the Year 2019; first-in-world specialised partner across Adobe Target, AdCloud DSP, Audience Manager, and Advertising; Microsoft Rising Star of the Year 2019.

In 2014 I established the data-driven customer experience business, Accordant. As Co-founder and COO I grew this business to nearly 100 practitioners, before becoming wholly owned by Dentsu in 2017.

2011 – 2014

Solution Specialist, Enterprise Services

Adobe
First dedicated Solution Specialist at Adobe APAC - hybrid pre- and post-sales remit across Adobe Experience Cloud
  • Proved and scaled the role. Delivered 120% YoY growth - the Solution Specialist function was subsequently adopted as a permanent role across the Adobe Experience Cloud portfolio.
  • Multi-solution expansion. Remit extended across AdCloud (Media Optimizer), Campaign (Neolane), and Audience Manager (Demdex) - evangelising and delivering data-driven personalisation and optimisation services.
  • T10 enterprise delivery. Oversaw award-winning digital transformation programs for top-10 clientele, including the redesign and re-platform of the Commonwealth Bank digital marketing ecosystem.
  • Global product influence. Appointed to a global Product Management scrum team - contributed to Adobe Experience Cloud product roadmap and beta programs.

After establishing the Solution Specialist role and driving 120% YoY growth, my remit expanded to the multi-solution capability of the Adobe Experience Cloud - with additional focus on evangelising and delivering specialised data-driven personalisation and optimisation services across the entire Adobe DX Solution offering, including the acquisition of AdCloud (Media Optimizer), Campaign (Neolane) and Audience Manager (Demdex).

1994 – 2010

Earlier Career

Honors & Awards

A selection of industry recognition spanning Adobe, Webby Awards, and global partner awards over two decades.

01

Winner, Adobe Global Generative AI Competition

AdobeJun 2025
Associated with Adobe
02

Adobe Digital Experience Partner of the Year

AdobeApr 2021
Associated with Merkle Australia
03

Most Specialised Adobe Partner in Asia Pacific

AdobeFeb 2020
Associated with Accordant
04

Adobe Experience Cloud Partner of the Year 2019 – 2020

Adobe2020
Associated with Accordant
05

Adobe Customer Experience Partner of the Year 2019 – 2020

Adobe2020
Associated with Accordant
06

Experience Maker Award Finalist

AdobeMar 2019
Associated with Accordant

Showcasing the world's most amazing experiences at the 2019 Adobe Summit conference.

07

Most Innovative Multi-Solution Implementation Award

AdobeJan 2019
Associated with Accordant

Recognises Adobe partners for their innovation using multiple Adobe technologies to help customers modernise their digital technology and capability.

08

Adobe Experience Cloud Partner of the Year 2018 – 2019

AdobeAug 2018
Associated with Accordant

Awarded Adobe's Experience Cloud Partner of the Year, APAC 2018 – 2019.

09

Most Innovative Agency 2018 - Public Sector, ANZ

AdobeJan 2018
Associated with Accordant

Recognises innovation in helping public sector entities drive efficiencies, student or citizen engagement.

10

Most Innovative Cross-Channel Marketing 2018

AdobeJan 2018
Associated with Accordant

Recognises innovation using multiple channels, personalizing touchpoints, or delivering emails in context.

11

Most Innovative Programmatic Advertising 2018

AdobeJan 2018
Associated with Accordant

Recognises innovation through a programmatic advertising strategy.

12

1st Global Specialised Partner for Adobe Target

AdobeAug 2017
Associated with Accordant

Accordant are the first in the world to achieve Specialised Partner status for Adobe Target.

13

1st Globally Certified - Adobe Target Business Practitioner

AdobeFeb 2017
Associated with Accordant

First person globally to achieve Adobe Target Business Practitioner certification from Adobe.

14

Most Innovative Programmatic Advertising 2017

AdobeFeb 2017
Associated with Accordant

Honors an Adobe Certified Solution Provider's advanced and innovative Marketing Cloud campaign as selected by Adobe's Digital Marketing Executive teams.

15

1st APAC Specialised Partner for Adobe Media Optimizer

AdobeJan 2016
Associated with Accordant

First APAC Specialised Partner for Adobe Media Optimizer - one of two agencies globally to hold this specialisation.

16

Most Innovative Adobe Target Implementation 2015

AdobeJan 2015
Associated with Accordant

Honors advanced and innovative Target technical implementations as selected by Adobe's Digital Marketing Executive teams.

17

Adobe Global Services - Fixer of the Year, JAPAC

AdobeJan 2014
Associated with Adobe

Honors individual contributions to Adobe's technical and strategic consulting services as voted by Adobe's Digital Marketing Executive teams.

18

Vision Demo Finalist - Adobe SKO

AdobeDec 2013
Associated with Adobe

Selected as one of six semi-finalists from across the Adobe Global team for the Vision Demo Challenge.

19

C.E.O. Challenge Finalist

AdobeDec 2012
Associated with Adobe

An internal Adobe innovation competition with entries hand-picked by Adobe CEO Shantanu Narayen.

20

Webby Award - Best Visual Design (Levi's Australia)

Webby AwardsJan 2009
Associated with Havas Digital

The coveted Webby Award for excellence in Best Visual Design, presented by The International Academy of Digital Arts and Sciences.

Accreditations & Certifications

Vendor accreditations and professional certifications spanning Adobe, Microsoft, Google and academic credentials.

Adobe Qualified Digital Advertising Lead (DAL)

AdobeSep 2020

Adobe Experience Platform Qualified Expert

AdobeMay 2020

ID: AD2-E551

Adobe Advertising Ambassador

AdobeJan 2020

Adobe Audience Manager - Specialised Partner, 1st in APAC

AdobeSep 2019

Adobe Customer Persona Enablement Accreditation

AdobeJan 2019

Adobe Analytics Sales Accreditation

AdobeJan 2019

Adobe Campaign - Partner Sales Accreditation

AdobeJan 2019

1st Global Specialised Partner for Adobe Target

AdobeSep 2017

Adobe Target Business Practitioner ACE Exam

AdobeJan 2017

ID: 311121628

Google Analytics Certification

GoogleAug 2016

ID: 6873308864

Adobe AdCloud - Specialised Partner, 1st in APAC

AdobeJan 2016

Adobe Target - Accredited Sales Specialist

AdobeNov 2015

Adobe Media Optimizer - Accredited Sales Specialist

AdobeOct 2015

Adobe Audience Manager - Certified Business Practitioner

AdobeAug 2015

Adobe Analytics - Reports & Analytics User

AdobeMar 2015

ID: 3182015

Adobe Target - Adobe Certified Expert

AdobeDec 2014

ID: 7FU33tU3eSns7M6621Wn

Digital Marketing Executive

University of Technology SydneyMar 2013

TS: Microsoft .NET Framework 3.5, ASP.NET Application Development (MCTS)

MicrosoftJun 2004

Core Competencies

Strategic focus areas

  • Partner & Alliance GTM
  • Enterprise B2B Software Commercial Strategy
  • AI GTM Development & Enablement
  • Artificial Intelligence (AI)
  • Large Language Models (LLM)
  • Agentic AI Development
  • Agentic Automation
  • Market Planning & Opportunity Identification
  • Sales Forecasting & Pipeline Governance
  • Sales
  • Executive & C-suite Strategic Engagement
  • Services Business Building (1 → 100)
  • Start-up Ventures
  • Start-up Leadership
  • Business Ownership
  • Business Case Preparation
  • Digital Strategy
  • Digital Marketing