Digital & AI Executive
Scott
King
AI Business Technology FounderCXO, Growth & Innovation Principal, Adobe - Digital Strategy Group
Passionatedigitalstrategistandtechnicalfoundernearingthirtyyearsofcommercialexperience,currentlyservingasCXOGrowth&InnovationPrincipalforAsiaPacificatAdobe.
AI business founder, digital strategist and technology evangelist nearing 30 years of commercial experience and dedication to transforming enterprise customer experiences across the Asia Pacific region.
Today, I work for the world's premier creative and digital experience company, Adobe, heading up the Growth and Innovation practice for Asia Pacific within Adobe's Digital Strategy Group.
Recently, I founded SCANPIRE.com - the internet's first Generative Engine Optimisation (GEO) integrated suite of AI-driven scanners that ensure your experiences, websites and digital properties are ready for the AI revolution.
In 2014, I founded the customer experience consultancy Accordant, establishing it as Adobe's premier independent services provider in the Asia-Pacific region and earning recognition as the most certified and specialised partner in the world.
After growing the business to some 100 specialists, Accordant became wholly owned by the global advertising network Dentsu. Here I took the role of VP, Enterprise Solutions - amalgamating Accordant and Isobar brands, and launching the APAC expansion of the global consultancy, Merkle.
I take pride in working with the best businesses and teams in the world, surrounding myself with great people from whom to learn and be inspired - while having a bit of fun along the way.
Scanpire.
An integrated suite of AI-driven scanners that measure how ready your digital estate really is for the AI era.
Scanpire evaluates digital properties for GEO, AEO, AiSEO, SEO, accessibility, and omni-channel compatibility - synthesising a website's total AI readiness score with custom recommendations and a prioritised remediation roadmap. Founder, owner, operator, developer.
JSONwizz.
A leading multi-modal data editor and visualisation tool - making data fast, easy and accessible across every common format.
JSONwizz combines advanced data controls, structural editing and live schema visualisations with auto-conversion between the most common data formats - including JSON, XML, CSV, YAML, ProtoBuf and MessagePack. Built for engineers, analysts and data teams who need to inspect, transform and ship data without leaving the browser.
Publications & Thought Leadership
CIOs face fresh watershed in the age of AI
2024 Digital Trends Transforming the Financial Services Landscape
Professional Experience
Founder & CEO
- AI SaaS product. Founded an integrated suite of AI-driven scanners that evaluate digital properties for GEO, AEO, AiSEO, SEO, Accessibility, and Omni-Channel compatibility - synthesising a website's total AI readiness score with custom recommendations and remediation steps.
- End-to-end commercial ownership. Own product, GTM, pricing, and unit economics - giving current, hands-on practitioner-level fluency with AI product development and modern SaaS go-to-market motions.
SCANPIRE.com provides the definitive AI Readiness assessment, analysing your website across 850 critical AI compatibility tests - covering Agentic Interoperability, AI Content & Citation, AI Technical Context, AI Devices & Channels, Competitor AI Benchmarking and Industry AI Analysis.
CXO, Growth & Innovation Principal, JAPAC
- Regional GTM partnership. Lead Growth & Innovation within Adobe's Digital Strategy Group across JAPAC - developing sales velocity within priority verticals and driving value realisation through AI and digital transformation at industrial scale.
- Top-50 account leadership. Lead strategic conversations across Asia Pacific's top-50 enterprise accounts; contributed to the record-setting, APAC largest Adobe deal.
- Executive workshops. Translate complex AI capabilities into executive value propositions; facilitate C-suite strategic workshops on AI Readiness and Content Supply Chain.
- Sales enablement at scale. Deliver field enablement as a trainer supporting Sales Operations programs - Launchpad, Accelerate, Catalyst, and Sales Kick-Off - extending the same enablement into Adobe's partner ecosystem.
- Flagship publications. Contribute to Adobe's flagship regional research including the APAC AI & Digital Trends Report 2025; support journalist briefs and exclusive media features.
- External thought leadership. Represent Adobe at premier industry events including SXSW, Australian Computer Society, Adobe Summit, and Tech Leaders events across the region.
I lead Adobe's Growth & Innovation function across Asia Pacific, with a focus on developing sales velocity within sector verticals of opportunity, and driving value realisation with transformational AI innovation at industrial scale.
Senior Vice President, Enterprise Solutions
- P&L scale. Led a unified practice of approximately 300 people and circa USD $300M P&L spanning data, platforms, creative innovation, and customer experience.
- Holistic delivery model. Unified creative, marketing, data, and development into a single digital transformation delivery capability, enabling clients to pioneer the next wave of data-driven customer experience.
- Regional executive leadership. Member of the Dentsu APAC Executive Leadership Team - contributing to regional commercial operations and key deliverables aligned to the Dentsu Board's strategic initiatives.
- Post-integration commercial design. Redesigned territory and account coverage, variable compensation and incentive plans, and forecast / pipeline governance across the newly unified APAC practice - harmonising a 300-person commercial operating model.
- Integrated GTM & growth strategy. Developed and implemented market plans, new practice development, and growth initiatives using Salesforce, MS Dynamics, and Power BI as the commercial system of record.
After co-founding Accordant in 2014 and the subsequent acquisition by Dentsu in 2017, we integrated the Accordant business into global leading agency group, Merkle, at which point I took on a new role as Vice President, Enterprise Solutions.
Founder & Chief Operating Officer
- Business founder to exit. Grew my start-up to approximately 100 specialists across Australia, New Zealand, and regional APAC - acquired by Dentsu Aegis Network in 2017; drove integration into Isobar / Merkle in 2021.
- Commercial operating system. As COO, owned territory and account coverage design, practice-level revenue targets, variable compensation and commission plans, sales forecasting and pipeline governance, and the CRM stack across successive years of 3×+ growth.
- Market planning & practice development. Led market planning, opportunity identification, new practice development, organisational planning, and team orchestration - scaling capability footprint and pricing model in lock-step with revenue.
- Adobe alliance leadership. Established Accordant as Adobe's premier services partner in Asia Pacific and Adobe's own digital agency of record - providing outsourced services for Adobe.com; most certified and specialised Adobe partner in the world.
- Adobe Partner of the Year. 2018, 2019, and 2021 (Experience Cloud); Customer Experience Partner of the Year 2019; first-in-world specialised partner across Adobe Target, AdCloud DSP, Audience Manager, and Advertising; Microsoft Rising Star of the Year 2019.
In 2014 I established the data-driven customer experience business, Accordant. As Co-founder and COO I grew this business to nearly 100 practitioners, before becoming wholly owned by Dentsu in 2017.
Solution Specialist, Enterprise Services
- Proved and scaled the role. Delivered 120% YoY growth - the Solution Specialist function was subsequently adopted as a permanent role across the Adobe Experience Cloud portfolio.
- Multi-solution expansion. Remit extended across AdCloud (Media Optimizer), Campaign (Neolane), and Audience Manager (Demdex) - evangelising and delivering data-driven personalisation and optimisation services.
- T10 enterprise delivery. Oversaw award-winning digital transformation programs for top-10 clientele, including the redesign and re-platform of the Commonwealth Bank digital marketing ecosystem.
- Global product influence. Appointed to a global Product Management scrum team - contributed to Adobe Experience Cloud product roadmap and beta programs.
After establishing the Solution Specialist role and driving 120% YoY growth, my remit expanded to the multi-solution capability of the Adobe Experience Cloud - with additional focus on evangelising and delivering specialised data-driven personalisation and optimisation services across the entire Adobe DX Solution offering, including the acquisition of AdCloud (Media Optimizer), Campaign (Neolane) and Audience Manager (Demdex).
Earlier Career
Honors & Awards
A selection of industry recognition spanning Adobe, Webby Awards, and global partner awards over two decades.
Winner, Adobe Global Generative AI Competition
Adobe Digital Experience Partner of the Year
Most Specialised Adobe Partner in Asia Pacific
Adobe Experience Cloud Partner of the Year 2019 – 2020
Adobe Customer Experience Partner of the Year 2019 – 2020
Experience Maker Award Finalist
Showcasing the world's most amazing experiences at the 2019 Adobe Summit conference.
Most Innovative Multi-Solution Implementation Award
Recognises Adobe partners for their innovation using multiple Adobe technologies to help customers modernise their digital technology and capability.
Adobe Experience Cloud Partner of the Year 2018 – 2019
Awarded Adobe's Experience Cloud Partner of the Year, APAC 2018 – 2019.
Most Innovative Agency 2018 - Public Sector, ANZ
Recognises innovation in helping public sector entities drive efficiencies, student or citizen engagement.
Most Innovative Cross-Channel Marketing 2018
Recognises innovation using multiple channels, personalizing touchpoints, or delivering emails in context.
Most Innovative Programmatic Advertising 2018
Recognises innovation through a programmatic advertising strategy.
1st Global Specialised Partner for Adobe Target
Accordant are the first in the world to achieve Specialised Partner status for Adobe Target.
1st Globally Certified - Adobe Target Business Practitioner
First person globally to achieve Adobe Target Business Practitioner certification from Adobe.
Most Innovative Programmatic Advertising 2017
Honors an Adobe Certified Solution Provider's advanced and innovative Marketing Cloud campaign as selected by Adobe's Digital Marketing Executive teams.
1st APAC Specialised Partner for Adobe Media Optimizer
First APAC Specialised Partner for Adobe Media Optimizer - one of two agencies globally to hold this specialisation.
Most Innovative Adobe Target Implementation 2015
Honors advanced and innovative Target technical implementations as selected by Adobe's Digital Marketing Executive teams.
Adobe Global Services - Fixer of the Year, JAPAC
Honors individual contributions to Adobe's technical and strategic consulting services as voted by Adobe's Digital Marketing Executive teams.
Vision Demo Finalist - Adobe SKO
Selected as one of six semi-finalists from across the Adobe Global team for the Vision Demo Challenge.
C.E.O. Challenge Finalist
An internal Adobe innovation competition with entries hand-picked by Adobe CEO Shantanu Narayen.
Webby Award - Best Visual Design (Levi's Australia)
The coveted Webby Award for excellence in Best Visual Design, presented by The International Academy of Digital Arts and Sciences.
Accreditations & Certifications
Vendor accreditations and professional certifications spanning Adobe, Microsoft, Google and academic credentials.
Adobe Qualified Digital Advertising Lead (DAL)
Adobe Experience Platform Qualified Expert
ID: AD2-E551
Adobe Advertising Ambassador
Adobe Audience Manager - Specialised Partner, 1st in APAC
Adobe Customer Persona Enablement Accreditation
Adobe Analytics Sales Accreditation
Adobe Campaign - Partner Sales Accreditation
1st Global Specialised Partner for Adobe Target
Adobe Target Business Practitioner ACE Exam
ID: 311121628
Google Analytics Certification
ID: 6873308864
Adobe AdCloud - Specialised Partner, 1st in APAC
Adobe Target - Accredited Sales Specialist
Adobe Media Optimizer - Accredited Sales Specialist
Adobe Audience Manager - Certified Business Practitioner
Adobe Analytics - Reports & Analytics User
ID: 3182015
Adobe Target - Adobe Certified Expert
ID: 7FU33tU3eSns7M6621Wn
Digital Marketing Executive
TS: Microsoft .NET Framework 3.5, ASP.NET Application Development (MCTS)
Core Competencies
Strategic focus areas
- Partner & Alliance GTM
- Enterprise B2B Software Commercial Strategy
- AI GTM Development & Enablement
- Artificial Intelligence (AI)
- Large Language Models (LLM)
- Agentic AI Development
- Agentic Automation
- Market Planning & Opportunity Identification
- Sales Forecasting & Pipeline Governance
- Sales
- Executive & C-suite Strategic Engagement
- Services Business Building (1 → 100)
- Start-up Ventures
- Start-up Leadership
- Business Ownership
- Business Case Preparation
- Digital Strategy
- Digital Marketing