Writing & Field Notes

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Perspectives on AI go-to-market, customer experience, generative engine optimisation and the changing shape of digital transformation and consumer behaviour.

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Zero Clicker - A Scanpire.com film. Thriller-style poster representing the death of search.

April 1, 202612 min read

The Challenge of the Invisible Brand

Zero-Click, GEO and the $19 billion dollar blind spot reshaping how brands are discovered in the AI era.

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11 pieces

Education & AIJune 2, 2026

An evolving student experience, shaped by AI

In Education, AI is Rewriting the Student Journey While Exposing Readiness Opportunities

Scott King · LinkedIn

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Optimisation/April 30, 202611 min read

RAG Explained: Retrieval-Augmented Generation and the new citation economy

Most modern AI answers don't come from the model's memory. They are retrieved at the moment of the question. If your content cannot be found, chunked, and cited by a retriever, you are invisible to the systems people are increasingly asking instead of Google.

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Measurement/March 17, 202615 min read

AI Optimisation Metrics: the 20 measurements that determine your AI visibility

A comprehensive guide to the metrics SCANPIRE uses to analyse how AI systems discover, understand, and interact with your website content, organised across five thematic categories.

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Framework/March 2, 202618 min read

Total AI Readiness Analytics: the complete framework for measuring AI preparedness

A deep dive into the metrics, pillars, and validation framework that power Scanpire's Total AI Readiness Score, from foundational pillars and optimisation alignment to critical derived metrics and strategic recommendations.

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Accessibility/February 12, 20268 min read

Accessibility support for neurodiversity (and why it makes you AI ready)

Designing for neurodiversity is not about accommodating edge cases. It is about recognising that a significant portion of any audience processes information differently, and that the same structural clarity benefits AI systems too.

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AISEO/June 11, 202515 min read

AI SEO vs Traditional SEO: the rise of AISEO and intelligent optimisation

Understanding the fundamental differences between traditional SEO and AI Search Engine Optimisation, including comprehensive scoring frameworks for both approaches.

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AAIO/June 11, 202518 min read

Beyond SEO: why your website needs Agentic AI Optimisation (AAIO) now

For decades, SEO has shaped digital strategy, but a new force is emerging: Agentic AI. These autonomous systems will become a primary audience for your website, requiring a fundamental shift from SEO to AAIO.

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GEO/June 11, 202512 min read

The Future of Search: an introduction to Generative Engine Optimisation

The way we find information online is undergoing a seismic shift. As AI assistants like ChatGPT, Gemini, and Google's AI Overviews change user behaviour, the art of optimisation must evolve. Welcome to the era of Generative Engine Optimisation.

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GEO/June 11, 202510 min read

Beyond the Blue Links: a guide to Generative Engine Optimisation

For decades, digital marketing revolved around reaching the top of search results. But with generative AI platforms transforming how people access information, it's time to move beyond blue links and embrace Generative Engine Optimisation.

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Research/June 1, 20256 min read

Human Favoritism vs AI Aversion: what MIT's latest study reveals

New research from MIT challenges conventional wisdom about how consumers perceive AI-generated content, revealing surprising insights about human bias and quality preferences.

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